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Bruno Leca

Based in New York, NY

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Entrepreneurial finance and business leader with 16 years of experience developing and operating businesses, most recently building an AI-driven SaaS platform. I have a strong analytical mindset and a track record of growing businesses and executing projects.

Experience

Co-Founder

February 2025 – Present
VerchAINew York, NY
  • Founded VerchAI, an AI-driven visual merchandising (VM) platform that aims to solve how retailers manage in-store configurations and optimize product assortments
  • Defined the product roadmap and company vision for the platform while building and shipping the MVP
  • Built entire platform architecture, including a 3D configurator (React, Three.js, SQL) and developed a consolidated dashboard that streamlines collaboration between global marketing, VM teams, and regional markets, reducing their review times, lowering costs, and accelerating store rollouts

Co-Founder and Managing Director

June 2018 – February 2025
Bistro 108Pittsburgh, PA
  • Conceived and executed the vision for a multi-level European-style food hall, leading all aspects of planning, development, and the successful launch of the establishment
  • Built and managed a leadership team (Events Director, Marketing Director, General Manager, AGM, Executive Chef) growing headcount to 40+ employees
  • Led the business through the COVID-19 pandemic, securing over $1.1M in grants and incentives, and regrew the team from 5 employees at the end of 2020 to over 40 employees within 6 months of restrictions easing
  • Oversaw the launch of a profitable event space, growing to $1.5M within 3 years
  • Drove revenue growth from $1.1M in 2019 to $4.5M in 2024
  • Introduced a fully integrated operational tech stack (POS, CRM, accounting, inventory, and HR) delivering real-time P&L reporting and automated reconciliations
  • Managed all business finances, P&L, payroll, inventory, vendor payments, reconciliations, and audits across all business units
  • Prepared all financial reports, budgets, forecasts, set incentive programs, monitored performance targets, constantly refined cost-saving measures, and ensured profitability by conducting regular reviews
  • In the June 2019-March 2020 period, I stepped away from operations to oversee the completion of the 4-story building with DiCio Real Estate

CFO & General Manager

August 2014 – June 2018
DiCio Real EstateHoboken, NJ
  • Structured and negotiated financing, refinancing, loan execution and project management for real estate acquisitions and renovation projects, totaling over $20M; serving as the main point of contact for lenders
  • Increased total value of the real estate portfolio by 390% in 10 years - a 14.5% AAR
  • Built multi-project and portfolio-level financial models to guide development strategy
  • Led the acquisition of a mixed-use property via a multi-property refinance. Increased the value from $2.4MM to $6.6MM following a $900K renovation and tenant repositioning
  • Developed and launched Bistro 108/The PA Market, a European-Style food market inside one of the properties, as well as The Art Room, as a hybrid art gallery and event space, enhancing commercial values and revenue streams
  • Managed all day-to-day finance operations and oversaw audits, insurance, and compliance documentation for multiple lenders and tax entities
  • Maintained consistent occupancy through fostering a lead pipeline and negotiating lease agreements and renewals, working with both local tenants and national retail chains
  • Stepped in as General Contractor to oversee the completion of a $4.8M, ground up 4-story mixed-use building, hiring and managing subcontractors while overseeing budget, payments, draw down requests, and payments with the lender

VP Finance and Business Development

May 2009 – August 2014
Xipto IncNewark, NJ
  • Joined as production coordinator, quickly advanced to finance and operations leadership.
  • Built custom SQL queries and dashboards that automated advertiser campaign performance reporting, saving hundreds of hours in manual work
  • Took over all finance responsibilities after CFO's exit: managed audits, budgeting, tax filings, board reporting, and investor relations
  • Prepared financial plans and pitch materials that supported multiple funding rounds, including Seed Round, convertible notes, NJEDA loan, NOL resell, and a Portugal-based investment
  • Reported directly to CEO and President, working cross-functionally across finance, operations, and business development

Education

NJIT – BS Finance & Entrepreneurship

Summa Cum Laude (2009)

Skema Business School – BS Business & MIS

(2007)

Skills

Business Skills

ExcelQuickbooksP&L ManagementFundraisingBudgetingFinancial Modeling

Technical Skills

JavascriptVBANode.jsReactExpressSQLGit

Languages

EnglishFrenchPortuguese